Xicu, the owner of the cider bar La Tortuga, participates in the new campaign of the the Control board of designation of protected origin “Sidra d’Asturies”. In the campaign, many owners of the cider bars in Asturies appear in posters with the title of authentic Chigreros.
Alongside other campaigns and work to promote the brand, the Control Board will advertise Asturian sider on 30 lorries that will traveling across all of Spain and many other European countries. Twenty five of these lorries will be promoting traditional natural cider while another five will advertise in particular the three varieties of natural cider with protected origin: traditional, filtered and sparkling .
